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Bord Gáis Energy exhibits at
the Ideal Home Show

Project Overview

The Ideal Home Show was held at the RDS from April 26th – 28th, during which Bord Gáis Energy sought to present a sustainable and reusable exhibition stand that aligns with their purpose and sustainability agenda.

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  • THE BRIEF

    Bord Gáis Energy engaged Custodian to manage the strategic design, project management, construction and installation of a visually appealing, sustainably sourced and engaging stand. The objective was to attract and engage visitors, educating them about Bord Gáis Energy’s energy efficiency products, sustainability initiatives, and mission to achieve net-zero emissions

  • DESIGN CONCEPT

    Bord Gáis Energy’s brand vision, “Imagine a better way”, guided our design approach. The stand needed to be distinctive and visually striking to stand out in a crowded environment, incorporating interactive elements to increase visitor engagement and dwell time. Additionally, practical considerations such as equipment storage, customer registration space, power sources and accessibility were integral to the design

OUR STRATEGIC SOLUTION

Drawing inspiration from the traditional house shape, we designed an arched rooftop structure using natural, wooden colours and materials that complemented Bord Gáis Energy’s core brand colours, emphasising their sustainability mission. All materials were sustainably sourced and reusable for future events. The design included panelled walls and enclosed spaces to create a guided visitor journey, facilitating interaction and learning.

Key features of the stand included:

  • Interactive Zone

    A commissioned miniature model showcasing Bord Gáis Energy’s energy solutions with interactive AV displays. Visitors could press buttons to illuminate different parts of the model or display messages on the screen, enhancing engagement and brand awareness.

  • Additional Features

    Digital screens, a backlit wall, social spaces for seating and standing, workshop areas, and a timeline wall depicting Bord Gáis Energy’s journey to net-zero, highlighting significant milestones achieved.

    To enhance brand recognition and recall, we provided branded pens and sourced solar-powered bamboo power banks as premium gifts, aligning with Bord Gáis Energy’s solar energy offerings and encouraging new user registrations.

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RESULTS AND IMPACT

The outcome was a visually striking and distinctive solution that effectively showcased Bord Gáis Energy’s commitment to sustainability and energy efficiency. The client was exceedingly pleased with the final build, and the event was highly successful, attracting numerous visitors and significantly boosting brand awareness.

WHAT WE DELIVERED

  • Project management
  • Design concept
  • 3D render
  • Print production
  • Branded merchandise
  • Installation

Client Feedback

The project was hugely successful, and we were delighted with the build and strategic vision from Custodian.

Our core objective was to create a distinctly memorable and engaging exhibition stand for our customers that delivered on key brand awareness objectives yet struck the balance of being sustainably sourced and built, in line with our sustainability agenda. The Custodian team are a fantastic partner and understood our brief and objectives from the outset, which made the process extremely smooth and cohesive.

Ailish Boyle, Marketing Manager